While supporting its long-running and well-established retail chain, Tom Tailor continues to develop its e-commerce marketplace. The brand’s goals are to increase its share of online sales in total revenue and improve the omnichannel customer experience. Encouraging offline customers to buy online instead of offline is an effective way to achieve these goals. Elena Lozhkina from Tom Tailor, and Yulia Somova-Goltsvirt from Kokoc Group’s Profitator […]