80 automated campaigns in 3 months, control groups and precise efficiency measurement
We fully automated communication with our consumers in six months by setting up different triggered email campaigns, as well as cleaning and verifying the customer database. The product recommendations provided by Mindbox delivered good conversion growth, both on the website and from the email channel. Special thanks to the Mindbox support team for their quick, prompt responsiveness!
E-commerce Project Manager
We have a plan. We publish a book → Thousands of people read the book → People change, and then they change the world around them. Mindbox’s team helps us do this (and we help them ;-).
In early July 2016, we fully transitioned from a major email solution to the Mindbox platform. Flexible development and optimal pricing were the deciding factors in our decision to change solution providers. In about a year of work, we have set up 31 triggers, 9 letter threads and, the most important to date, automated emails with information about the soonest delivery to customers.
We started segmenting customers by interests and launched trigger-based scenarios. We eliminated routine by automating manual messages. We set up transactional messages via email and SMS, provided free product recommendations in emails and online, and set up a convenient subscription system.
Divan.ru — one of the most successful furniture projects in my experience. It is falsely believed that in a furniture retail industry email channel does not work very well, but our collaborations with Mindbox and Divan.ru refuses this. Perhaps the key factor of success was the close interaction of all teams on the project.
For a long time we have been looking for a solution that would allow our marketers: – Quickly launch and test hypotheses (without involving IT) – Built segments based on purchase and behavioral data in a single tool – To collect all stats in the single dashboard and analyze them from different cuts In all these tasks Mindbox does an excellent job. We got a lot of opportunities to improve our interaction with customers and are now limited only by our own imagination
Before start of using Mindbox we couldn’t send decent email-mailings to our subscribers, because our databases were stored in different places, we needed to join the data and to clean it up by ourselves. Now, with the help of Mindbox our subscribers are collected in the unite database immediately after subscription and the problem of the duplicated profiles were eliminates. Mindbox also allows to track all mailings statistics, which is very important for us.
Omnichannel loyalty programme and communications for jewellery brand. Tailor-made product recommendations.
Your company focuses not only on ‘we will sell for you’, but also on your good, powerful product and willingness to customise to meet client demands. We know our customers and what functionality we want to use. By working with you, we can convert this knowledge into sales.
Chief Analytical Officer
Mindbox is a great team of well-coordinated professionals. They always give us prompt feedback, implement any of our ideas, and provide highly detailed efficiency reporting. We are thoroughly pleased with the results of our trigger-based email campaigns. Automatic emails and the template builder have made our work much easier. Our next steps with Mindbox will be cross-channel campaigns and digging deeper into segmentation.
We would like to give special thanks to their support team. All questions are addressed promptly and we can feel the team’s engagement with our project. We have been able to turn many brilliant ideas into effective triggers thanks precisely to the competent work of Mindbox’s staff, and we have implemented even more of their ideas, which are based on a wealth of practical experience. We are confident that this is just the beginning of a long, interesting path toward new achievements and believe that, together with Mindbox, we will travel this path quickly and efficiently.
Head of Development
We were researching the market to find a ready-to-use solution for ourselves and our customer that would meet both our and our customer’s needs and would allow us to speed up the strategy implementation. After getting to know Mindbox’s project team, we had no doubt that the first campaign would start promptly. Speed is the key success factor in E-commerce. I would like to thank our colleagues for their flexibility and the great job that they have done. I look forward to working with them again and think we will have quite a few interesting case studies in the future.
CEO, Prism Solutions