It is important for us to understand who our clients are, what motives them to become our clients, and what can push them away. This is critical for building a brand. Therefore, our main priority for the last two years was to digitize interactions between the client and brand.
The sales volume stemming from loyalty program clients within the bounds of our business amounts to 50%, which is why the selection of a CRM platform for us carries a lot of strategical weight.
I’m really pleased with the Mindbox integration and system architecture. I only started getting into it deeper this year when we really began working with it in earnest. I saw how various things are set up and configured. I’d say there’s room for improvement but I can understand how everything works.
We are constantly running experiments, testing everything and working with data as we deal with a SaaS product in a transnational company. And unlike most western CRM and email services, Mindbox is a unique tool, outdoing its rivals in many aspects and supports diverse integrations from front to back end and database via GTM.