Blossom Flower Delivery is a same-day flower and gift delivery service. Customers choose an arrangement they like, select a delivery date, specify the occasion and place their order. More than 850,000 people have used Blossom Flower Delivery over the past few years. Its website is based on WooCommerce. The integration with the website using Google Tag Manager took 2 days and the […]
Success stories
Nationwide flower delivery service Blossom Flower launched 38 automated campaigns over the course of a month and received a ROI of 426% on marketing automation
Our product
Platform Updates in October: Self-Managed Subscription and Improvements in the CDP, Campaigns and Recommendations
Elfsight: How Marketing Automation Can Benefit a SaaS Company for Small Businesses
Blog
Key Platform Updates in September: New Campaign Interface and Seamless Email-to-App Redirection
Beethoven's Story: How The Pet Store Chain Uses a Neural Network to Forecast Best Sending Time, Segments Its Audience, Uses Targeted Bulk Campaigns, and Reactivates Its Invalid Database
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Platform Updates in August: A/B Tests for Communication Chains and Reliable Loyalty Programs
12.5% of publishers now join via emails. How Admitad Partner Network automated communications with webmasters
Uploading the audience from CDP into ad accounts helped restaurant consulting company Italy & Co. reduce lead costs by 2.5 times
Decathlon launched a loyalty program in 62 stores and identified 44% of offline purchases in three months
Our product
Key platform updates in July: campaign A/B tests and ready-made integrations for ad accounts
Our product
Key platform updates in June 2022: New Pop-up Templates, Money-saving Loyalty Program Improvements and Easier Integrations
How Jivo Increased Conversions to the Paid Version by 35.5% in their Welcome Email Chain
Learning center
The 5 Most Common Email Marketing Mistakes
Marketing Automation for the OctaZone mobile training app
Learning center
SMS Messages − Pros and Cons of the Communication Channel and Campaign Examples
Travel Affiliate Network Automated Direct Marketing and Reduced Affiliate Churn
46 Triggers are Better than 133: How Panasonic Carried Out a Triggered Email Audit and Saved a Quarter of the Marketer’s Time
METRO Marketing Automation: 20% of E-commerce Revenue Through Direct Channels, One Customer in Three Roles, Promotion Processing
Learning center
What is A/B Testing and how to do it Properly
Learning center
What is the BIMI Parameter for Emails?
Oriflame Built a Sales Funnel in a New Channel: Automatic Communications in the Chatbot Bring 545% ROI
Expert columnists
Examples of Successful Loyalty Programs
How Crocs is Transforming its Marketing: Customer Insights, Valuable Content, Positive Emotions
‘Stimulating repeat purchases is not a priority goal of our loyalty program.’ United Colors of Benetton Loyalty Program Manager Ilya Turkin discusses the company’s strategy for the CIS market
METRO AG makes $20 billion a year online. Amounting to 10% of its total revenue in Russia
12 STOREEZ Generates Over 30% of Its Revenue Through Direct Communications. 6 A/B Tests and Their Results.
Culture and company
Results of 2021: 50% growth, 200 new team members, outcomes and future plans.
United Colors of Benetton increased customer LTV by 10.3% year-on-year with experimental loyalty program tools
Bausch + Lomb CIS: from zero to hundreds of thousands of customers in the database thanks to the CDP and loyalty program
Our product
Platform Updates: October Digest. Ad Optimization Module Collects Data From Lead Forms, and Stories are Launched With a Ready-Made Template
Our product
Platform updates in September: Segmented customer advertising for Google, Instagram and Facebook; Redesign of the product page; A shopping list pop-up