In the last quarter of 2018, we focused on reliability and only in January did we return to product development. But during that time, a number of important updates have been made. We:
- Learned to recognize customers by bank card.
- We now save blocks in the mailing editor.
- Made flexible settings of newsletter relevance times.
- Improved website catalog rounding.
- We updated point promos a lot: now it is possible to set a fixed date for point expirations , point returns in case of warranty, points accrual with calculation on the client-side, provide a discount for buying identical goods or spending more points when buying several items.
- Learned to interact with external promotions.
- Improved the problem page nd notifications regarding combining consumers.
Now, let’s dig into the details.
In the marketing CRM
Customer recognition by encrypted credit card data
Now we can collect the anonymous order history of clients even before they register in the loyalty. To do so, we use an encrypted bank card number for order imports.
How does it work? A customer pays with a card. Mindbox binds all orders for this card to one «anonymous» client in the system. Later, the client registers in the loyalty program and pays for the purchase with the same card. Then, Mindbox automatically binds previous orders to it. Such customers can be immediately segmented and presented with relevant recommendations.
Block saving in the visual editor
What opportunities does this provide?
- You can now save your favorite and frequently used blocks.
- Convenient categories by block type and by different brands in the project.
- Saved blocks can be easily dragged into an email.
- Saved blocks can be edited if desired.
We also compiled the most popular blocks for you: NPS-survey, product blocks, social network buttons.
Setting newsletter relevance times
Sometimes technical reasons cause transactional messages to be delivered later than we would like: they might be in a queue or just being processed by the operator or the mailing service for an extended time. But at the same time, a client at the store checkout cannot wait around too long for a message and definitely don’t want to receive it when he has left the register.
For such instances, we use sending relevance time that is a window of time beyond which a message will not be sent. Previously, for transactional mailings, we used to set a fixed interval of 10 minutes. Now you can set the time window yourself. Choose between 10 minutes, 30 minutes, an hour, or 24 hours.
If a buyer is at the register, the mailing will be active for no longer than 10 minutes. But if we are delivering an order to a client from the opposite side of the world, and need to notify him of an order status change, the message will stay relevant for up to a day. This new and flexible setting will be quite handy.
For one-time mailings, you can now set a fixed date after which the message becomes irrelevant. We don’t need to send Womens Day congratulations for the 8th of March during the 9th if the message wasn’t accepted by the post services for a while.
In the loyalty program
We now properly round orders on the website catalog. Round-up settings can be made in the new points promotions benefit section. Additionally, the goods to which it does not apply are selected in the same place.
Suppose a customer bought three items and a gift card. We will round-up the total cost of the order, and distribute leftover pennies across all of the goods in the check. In this case, the gift card price will slightly differ from the nominal value, which just looks odd. To avoid this, you can choose to never round-up its price in the benefit.
Limiting the expiration of points in the point promo with a fixed date
We learned to limit valid period of points with a fixed date. The limitation can be adjusted in point promos as well as triggers. For example, you can create a promotion with points expiring on the 8th of March at midnight.
We added the opportunity to give out a discount for buying several identical items
Now we can launch the following types of promotions: «Buy two of the same and get a discount for the third». When creating a discount promotion , select Give a discount for item if buying X items in the Order Composition section:
New promo: the more a client buys, the more bonuses he can spend
We learned how to launch a promo where the quantity of available points to be used as payment depends on the order composition.. In other words, the more goods a customer buys, the bigger the portion of the order that can be paid with points.
For example, if an order is just one item, only 10% can be paid with bonuses. But if there are two items, 20% of the total can be paid with bonuses.
In this case, clients can spend more bonus points, while the store increases its average check.
Returning points in case of a product warranty
The point balance now has a new setting, which allows for points to be returned to a buyer when he returns a good under certain conditions. For example, we can return points when a good is returned due to warranty, while not giving back points for a basic return.
External promotions in the arbitrage block
Now, external promotions can be seen in the arbitrage promo list. You can customize the compatibility of external promotions with Mindbox ones.
Imagine, there is a clothing store offering a two-for-one promo at the checkout and a personal 10% discount for T-shirts through Mindbox. In this case, two-for-one promo is used first and then the order is sent to Mindbox for calculating the discount.
Now, we can reject a discount if the client has already used a promo from the cashier. Another example is that we can opt to not give out points or a discount for promotional items.. To do so, mark the desired external promotion as incompatible with the internal one in the Arbitrage section.
We learned how to add points with a calculation on the client side
Sometimes our customers would like to calculate their bonus points for goods on their side. For example, when the number of points is individual and depends on a goods margin. We now support such scenarios in the new benefit «Point accrual from an additional field». Mindbox can acquire score data through an external YML-integration.
Updated the problems page
- Added a one year snooze feature for a problem.
- A drop down is shown upon clicking on snooze. It confirms that the snooze is in effect and shows what it means.
- When transitioning to the problem page, only open and active ones are shown, pending ones are hidden to keep the page neat and clutter free from things snoozed for a year.
Notification of issues with combining clients
Sometimes integration problems caused customer forms to duplicate. They combine, create unnecessary actions, and affect the cost of the project.
Now we track such situations and send notifications about them in the problems section of the project. You can subscribe to a daily or weekly digest of problems in the «Notifications» section.