Marketing automation platforms aren’t often implemented in SaaS products. Elfsight has become a rare exception. The company wants to not only scale up its email channel, but develop direct marketing communications as well. To this end, the Elfsight team has implemented a CDP with the aim of automating part of their communications. In this case study, we will be sharing an honest account of implementation challenges and discrepancies between […]
Success stories
37 articles
Elfsight: How Marketing Automation Can Benefit a SaaS Company for Small Businesses
Beethoven’s Story: How The Pet Store Chain Uses a Neural Network to Forecast Best Sending Time, Segments Its Audience, Uses Targeted Bulk Campaigns, and Reactivates Its Invalid Database
12.5% of publishers now join via emails. How Admitad Partner Network automated communications with webmasters
Uploading the audience from CDP into ad accounts helped restaurant consulting company Italy & Co. reduce lead costs by 2.5 times
Decathlon launched a loyalty program in 62 stores and identified 44% of offline purchases in three months
How Jivo Increased Conversions to the Paid Version by 35.5% in their Welcome Email Chain
Marketing Automation for the OctaZone mobile training app
Travel Affiliate Network Automated Direct Marketing and Reduced Affiliate Churn
46 Triggers are Better than 133: How Panasonic Carried Out a Triggered Email Audit and Saved a Quarter of the Marketer’s Time
METRO Marketing Automation: 20% of E-commerce Revenue Through Direct channels, One Customer in Three Roles, Promotion Processing
Oriflame Built a Sales Funnel in a New Channel: Automatic Communications in the Chatbot Bring 545% ROI
How Crocs is Transforming its Marketing: Customer Insights, Valuable Content, Positive Emotions
12 STOREEZ Generates Over 30% of Its Revenue Through Direct Communications. 6 A/B Tests and Their Results.
United Colors of Benetton increased customer LTV by 10.3% year-on-year with experimental loyalty program tools
Bausch + Lomb CIS: from zero to hundreds of thousands of customers in the database thanks to the CDP and loyalty program
Marketing automation at Birkenstock helped the company change their organizational structure, find and fix sales funnel bottleneck, and increase sales
Miele Increased Their Revenue from Personalized Marketing by 21.6%
Tom Tailor: How to Encourage Offline Customers to Buy Online
Burger King’s Loyalty Program Participants Generate 52% More Revenue than Non-Participating Customers
L’Oréal Luxe Doubled Revenue from CRM Communications and Launched the Lancôme Loyalty Program
