Decathlon has automated emails and launched a retail loyalty program. As this big project has been implemented, we can confidently say that now the company: Takes into account the interests of its audience across its communications. For example, we discovered that segmenting customers based on whether they are soccer fans makes no sense. However, when we segment them according to their love of horseback riding, […]
Success stories
32 articles
Decathlon launched a loyalty program in 62 stores and identified 44% of offline purchases in three months
Marketing automation at Birkenstock: changed company organizational structure, found and fixed sales funnel bottleneck, increased sales
How Jivo Increased Conversions to the Paid Version by 35.5% in their Welcome Email Chain
Marketing Automation for the OctaZone mobile training app
Miele Increased Their Revenue from Personalized Marketing by 21.6%
Travel Affiliate Network automated direct marketing and reduced affiliate churn
How KFC Created AMP Emails with Interactive Elements in 3 Days
46 Triggers are Better than 133. How Panasonic Carried Out a Triggered Email Audit and Saved a Quarter of the Marketer’s Time
Tefal Doubled its Revenue from Direct Marketing Thanks to Customer Base Segmentation, Trigger-Based Emails, and A/B Tests
METRO Marketing Automation: 20% of E-commerce Revenue Through Direct channels, One Customer in Three Roles, Promotion Processing
L’Oréal Luxe doubles revenue from CRM-communications and launches Lancôme loyalty program
Oriflame Built a Sales Funnel in a New Channel: Automatic Communications in the Chatbot Bring 545% ROI
How United Colors of Benetton Attracted 94,000 Customers Using the Wallet app for iOS and Android
Burger King’s Loyalty Program Participants Generate 52% More Revenue than Non-Participating Customers
How Crocs is Transforming its Marketing: Customer Insights, Valuable Content, Positive Emotions
12 STOREEZ Generates Over 30% of Its Revenue Through Direct Communications. 6 A/B Tests and Their Results.
United Colors of Benetton increased customer LTV by 10.3% year-on-year with experimental loyalty program tools
Bausch + Lomb CIS: from zero to hundreds of thousands of customers in the database thanks to the CDP and loyalty program
Tom Tailor: How to Encourage Offline Customers to Buy Online
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How Independent Media Merged Databases from Seven Websites and Reduced their Email Unsubscribe Rate