Mindbox Service Rates (version 4.1e)

This ANNEX to Agreement (hereinafter — “Annex I”) is made and entered into ___ day of _________, _____ between Parties. Annex I determines the applicable Mindbox Service Rates. Annex I shall constitute an integral part of Agreement and continues to be in full force and effect in accordance with the provisions of Agreement.

Mindbox Service Rates are laid out as follows:

Basic module fare

Online access to Mindbox Service through a browser and an interface for automated interaction with other programs (API), import and export of data, segmentation, trigger events, reports, initial configuration of Mindbox Service, product training and assistance in setting up automatic campaigns, as well as technical support for the operation of Service are available from 9 am to 6 pm Moscow time on business days.

The cost of Basic module includes up to 5 Accounts with support chat access, up to 1 million Clients, 150 million Client actions, 100 million Client segment change facts, and 10 million orders.

The cost of Basic Module is calculated based on the maximum number of Clients in Customer’s database for Accounting Period. If Customer uses Staging project, the maximum number of Clients in the base of Staging project will be added to the parameters of the main project with the coefficient of 0.5 for the Accounting period.

Number of Clients in database (maximum value per Accounting period) Costs per Accounting period, EUR, excluding VAT
data storage in Russian Federation data storage in Microsoft Azure
0 – 3 000 92 110
3 001 – 30 000 110 for 3 000 Clients plus 0.0055125 per each Client starting from 3 001, but not more than 240.849 110 for 3 000 Clients plus 0.0065625 per each Client starting from 3 001, but no more than 287.19
30 001 – 130 000 240.84 for 30 000 Clients plus 0.0032813 per each Client starting from 30 001, but not more than 568.97 287.19 for 30 000 Clients plus 0.0039063 per each Client starting from 30 001, but no more than 677.82
130 001 – 500 000 568.97 for 130 000 Clients plus 0.0017719 per each Client starting from 130 001, but not more than 1 224.57 677.82 for 130 000 Clients plus 0.0021094 per each Client starting from 130 001, but no more than 1 458.30
500 001 and more 1 224.57 for 500 000 Clients plus 0.0010106 per each Client starting from 500 001, but not more than 1 729.87 1 458.3 for 500 000 Clients plus 0.0012031 per each Client starting from 500 001, but not more than 2 059.85

Extensions fare

Data Costs per 1 item per Accounting period, excluding VAT
data storage in Russian Federation data storage in Microsoft Azure
Clients exceeding 1 million 0.000183750 EUR 0.00021875 EUR
Client actions exceeding 150 million 0.000005250 EUR 0.00000625 EUR
Client segment change facts exceeding 100 million 0.000002625 EUR 0.000003125 EUR
Orders exceeding 10 million 0.00002625 EUR 0.00003125 EUR
For each Account with support chat access exceeding 5 1% from Basic module fare

The maximum value of the corresponding parameter for the Accounting Period is used to calculate the Extensions cost.

If the Customer uses Staging project, the maximum of the corresponding parameters of Staging project for the Accounting period will be added to the parameters of the main project with a coefficient of 0.5.

Additional module fare

Additional modules Costs per Accounting period, % from Basic module fare
Email. Mass, triggered and transactional e-mail messaging. Includes ESP with unlimited emails 40%
Sms. SMS messaging via external gateway with same features as in e-mail module 12%
Viber. Viber messaging 12%
Mobile Push. Mobile push messaging 55%
Web Push. Web push messaging 10%
Loyalty. Customer identification by card or mobile at classic store, mobile app or e-commerce. Bonus points management: account, collection and redemption. Cards management: blocking, replacement, personal page. Discount and bonus point promotions. Trade promotions: 3 for 2, happy hours, promotion codes 150%
Automated product recommendations. Product recommendation engine: different algorithms (including real-time recommendations for non-authorised website visitors), ability to manually tune-up conditions 40%
Best time for mailings. Algorithm that automatically determines the best time of the message to be sent to the customer 10%
Messengers and chats. Telegram, whatsapp, vk, web chat. Chat operators workplace, visual bot builder, mailings in the messengers 40%
Next Best Action. The algorithm maximizes probability of purchase by using machine learning technology for prediction of the best day for sending a letter with personal recommendations 20%
Website personalisation. Pop-ups and built-in blocks with a customisable dynamic content. Customisable scenarios are based on the data stored in the CDP. 100+ ready-to-use templates, third-party design and mark-up could be used too 40%
Media. Integration with the key ad systems (Facebook etc) 20%

The cost of Basic Module for the purposes of the Additional Modules cost calculation is applied without the cost of Extensions.

If Customer uses a Staging project, the modules included in any of these projects are taken into account to calculate the cost of Service Subscription. If the module is enabled at the same time on the main and the Staging project, re-rating will be not applied.

Additional services

Scope of the Services Costs per hour, excluding VAT
Manager’s advisory services 53 EUR

The total cost of Subscription to Mindbox Service for Accounting Period is calculated as the sum of Basic module, Extensions, Additional modules, and Additional services costs and cannot be less than 850 EUR excluding VAT in case of the data storage on servers in Russian Federation and 1 015 EUR excluding VAT in case of the data storage in Microsoft Azure (except for an incomplete Accounting Period). This limit is applied if Manager and Lead manager have been assigned.


______________________________ Mindbox.Cloud B.V.
Representative of Customer:


Signature: ______________________

Place: __________________________
Representative of the Contractor:
Managing director Ivan Borovikov

and Managing director CIS Management B.V. Maria Govorukhina

and Alhard Zwart


Signature: _______________________

Place: Amsterdam