Privacy & Legal / Master Service Agreement (MSA)
ANNEX № 1
to the MASTER SERVICE AGREEMENT № ___
Mindbox Service Rates (version 6.0)
This ANNEX to Agreement (hereinafter — «Annex I») is made and entered into ___ day of ______, ______ between the Parties. Annex I determines the applicable Mindbox Service Rates. Annex I shall constitute an integral part of the Agreement and continues to be in full force and effect in accordance with the provisions of Agreement.
The Mindbox Service Rates are laid out as follows:
The total cost of the Subscription to Mindbox Service for Accounting Period is calculated as the sum of Basic module, Communication channel, Extensions, Additional modules, and Additional services.
The Contractor provides a Manager and a Lead Manager, provided that the Total cost of the Subscription to Mindbox Service is at least 2000 EUR, excluding VAT (except for an incomplete Accounting period).
If the cost of the Subscription to Mindbox Service is less than indicated above, the Contractor does not provide a Manager and a Lead Manager to the Customer.
Basic module fare
Online access to the Mindbox Service through a browser and an interface for automated interaction with other programs (API), import and export of data, segmentation, automated campaigns, reports, initial setup of the Mindbox Service, training and assistance in setting up automatic campaigns, round-the-clock monitoring of the Mindbox Service’s functionality, as well as technical support for the operation of the Mindbox Service are available from 10 am to 7 pm UTC+3 .
The possibility of using additional security settings: setting up custom security groups, logging user actions in the Mindbox Service, IP restricting, customer data masking, restricting access for the Contractor’s employees.
The cost of the Basic module includes up to 5 Accounts with support chat access, 225 million Client actions, 500 million Client segment change facts, and 25 million orders.
The cost of the Basic Module is calculated based on the maximum number of Clients in the Customer’s database for the Accounting Period.
All rates are indicated excluding VAT.
| Number of Clients in database (maximum value per Accounting period) | Monthly fare, EUR |
| 0 — 10 000 | 205 |
| 10 001 — 25 000 | 205 for 10 000 Clients plus 0.00677per each Client starting from 10 001, but no more than 306.55 |
| 25 001 — 150 000 | 306.55 for 25 000 Clients plus 0.00615 per each Client starting from 25 001, but no more than 1 075.30 |
| 150 001 — 500 000 | 1 075.30 for 150 000 Clients plus 0.00284 per each Client starting from 150 001, but no more than 2 069.30 |
| 500 001 — 1 500 000 | 2 069.30 for 500 000 Clients plus 0.00134 per each Client starting from 500 001, but not more than 3 409.30 |
| 1 500 001 and more | According to the Extensions fare |
Communication channels
| Communication Сhannel | Amount of messages sent during the accounting period | Costs per Accounting period, % from Basic module fare |
| Email. Mass, automated and transactional email messaging. | 0 — 300 000 | Included in the Basic module fare |
| 300 001 — |
0 — 30%* | |
|
*% of the cost of the Communication channel is determined depending on the actual number of messages sent for the Accounting period exceeding the number of messages included in the Basic module and is calculated by the formula: А=В*(С — 300 000) where A — % of the cost of the Communication channel, % of the cost of the Basic module B — % of the cost of one sending, which is calculated by the formula: 30% / (600 000 — 300 000) C — the number of sending for the Accounting period |
||
| 600 001 and more | 30% | |
| Sms. SMS messaging via external gateway with same features as in «Email» | 0 — 15 000 | Included in the Basic module fare |
| 15 001 — |
0 — 10%* | |
|
*% of the cost of the Communication channel is determined depending on the actual number of messages sent for the Accounting period exceeding the number of messages included in the Basic module and is calculated by the formula: А=В*(С — 15 000) where A — % of the cost of the Communication channel, % of the cost of the Basic module B — % of the cost of one sending, which is calculated by the formula: 10% / (30 000 — 15 000) C — the number of sending for the Accounting period |
||
| 30 001 and more | 10% | |
| Mobile Push. Mobile push messaging | 0 — 150 000 | Included in the Basic module fare |
| 150 001 — |
0 — 45%* | |
|
*% of the cost of the Communication channel is determined depending on the actual number of messages sent for the Accounting period exceeding the number of messages included in the Basic module and is calculated by the formula А=В*(С — 150 000) where A — % of the cost of the Communication channel, % of the cost of the Basic module B — % of the cost of one sending, which is calculated by the formula: 45% / (300 000 — 150 000) C — the number of sending for the Accounting period |
||
| 300 001 and more | 45% | |
| Web Push. Web push messaging | 0 — 15 000 | Included in the Basic module fare |
| 15 001 — |
0 — 10%* | |
|
*% of the cost of the Communication channel is determined depending on the actual number of messages sent for the Accounting period exceeding the number of messages included in the Basic module and is calculated by the formula: А=В*(С — 150 000) where A — % of the cost of the Communication channel, % of the cost of the Basic module B — % of the cost of one sending, which is calculated by the formula: 45% / (300 000 — 150 000) C — the number of sending for the Accounting period |
||
| 30 001 and more | 10% | |
The Contractor is entitled to increase the limit of messages included in the Basic Module fare by notifying the Customer via Means of communications.
Extensions fare
| Data | Costs per 1 item per Accounting period, EUR |
| Clients exceeding 1.5 million | 0.000245 |
| Client actions exceeding 225 million, but not more than 2 billion | 0.000012 |
| Client actions exceeding 2 billion | 0.000021 |
| Client segment change facts exceeding 500 million | 0.000012 |
| Orders actions 25 million | 0.000027 |
| For each Account with support chat access exceeding 5 | 1% from Basic module fare |
The maximum value of the corresponding parameter for the Accounting Period is used to calculate the Extensions cost.
Additional module fare
| Additional modules | Costs per Accounting period, % from Basic module fare |
| Loyalty. Client identification by card or mobile at classic store, mobile app or e-commerce. Bonus points management: account, collection and redemption. Cards management: blocking, replacement, personal page. Discount and bonus point promotions. | 150% |
| Customizable product recommendations. Manual and automatic product texture algorithms. |
30% |
| Best sending time. Algorithm that automatically determines the best time of the message to be sent to the client | 10% |
| Next Best Action. Predicting the optimal time to offer the next purchase. | 25% |
| Website personalisation. Pop-ups and built-in blocks on the website, displayed based on client data. 100+ ready-to-use templates, third-party design and mark-up could be used too | 30% |
| Ad optimization. Integration with the main advertising accounts (Facebook etc.) for the exchange of segments | 20% |
| In-App. Pop-ups in mobile apps based on CDP data | 50% |
The cost of Basic Module for the purposes of the Additional Modules cost calculation is applied without the cost of Extensions.
Additional services
| Scope of the Services | Costs per hour, EUR |
| Manager’s advisory services | 63 EUR |
Staging project
| Costs per 1 item per Accounting period, EUR |
| 157 EUR + 0,000236 EUR per each Clients + 0,000021 EUR per each Action |
DETAILS AND SIGNATURES OF THE PARTIES
| CUSTOMER | CONTRACTOR |
| ______________________________ | Mindbox.Cloud B.V. |
| Representative of Customer: ______________________________ Signature: ______________________ Place: __________________________ |
Representative of the Contractor: Managing director Yulia Karpova ________________________________ Signature: _______________________ Place: Amsterdam |