Success stories
Beethoven's Story: How The Pet Store Chain Uses a Neural Network to Forecast Best Sending Time, Segments Its Audience, Uses Targeted Bulk Campaigns, and Reactivates Its Invalid Database
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Platform Updates in August: A/B Tests for Communication Chains and Reliable Loyalty Programs
12.5% of publishers now join via emails. How Admitad Partner Network automated communications with webmasters
Uploading the audience from CDP into ad accounts helped restaurant consulting company Italy & Co. reduce lead costs by 2.5 times
Decathlon launched a loyalty program in 62 stores and identified 44% of offline purchases in three months
Our product
Key platform updates in July: campaign A/B tests and ready-made integrations for ad accounts
Our product
Key platform updates in June 2022: New Pop-up Templates, Money-saving Loyalty Program Improvements and Easier Integrations
Marketing automation at Birkenstock: changed company organizational structure, found and fixed sales funnel bottleneck, increased sales
How Jivo Increased Conversions to the Paid Version by 35.5% in their Welcome Email Chain
Learning center
The 5 Most Common Email Marketing Mistakes
Marketing Automation for the OctaZone mobile training app
Miele Increased Their Revenue from Personalized Marketing by 21.6%
Travel Affiliate Network automated direct marketing and reduced affiliate churn
Learning center
SMS Messages − Pros and Cons of the Communication Channel and Examples of Existing Mechanics
How KFC Created AMP Emails with Interactive Elements in 3 Days
Culture and company
How Basecamp Improves Workflow
Expert columnists
6 Strategies to Use LTV Metrics for Managing Your Customer Lifecycle
Culture and company
How to Measure Employee Happiness and Deal with Job Burnout
46 Triggers are Better than 133. How Panasonic Carried Out a Triggered Email Audit and Saved a Quarter of the Marketer’s Time
Tefal Doubled its Revenue from Direct Marketing Thanks to Customer Base Segmentation, Trigger-Based Emails, and A/B Tests
METRO Marketing Automation: 20% of E-commerce Revenue Through Direct channels, One Customer in Three Roles, Promotion Processing
Learning center
What is A/B Testing and how to do it Properly
Learning center
What is the BIMI Parameter for Emails?
L’Oréal Luxe doubles revenue from CRM-communications and launches Lancôme loyalty program
Oriflame Built a Sales Funnel in a New Channel: Automatic Communications in the Chatbot Bring 545% ROI
How United Colors of Benetton Attracted 94,000 Customers Using the Wallet app for iOS and Android
Expert columnists
How the New iOS Will Transform Email Marketing. Challenges and Solutions for Businesses
Learning center
What is RFM Analysis?
Expert columnists
How to Launch a Successful Loyalty Program
Burger King's Loyalty Program Participants Generate 52% More Revenue than Non-Participating Customers
How Crocs is Transforming its Marketing: Customer Insights, Valuable Content, Positive Emotions