Success stories
Marketing automation at Birkenstock: changed company organizational structure, found and fixed sales funnel bottleneck, increased sales
How Jivo Increased Conversions to the Paid Version by 35.5% in their Welcome Email Chain
Learning center
The Top 5 Most Common Email Marketing Mistakes
Marketing Automation for the OctaZone mobile training app
Miele Increased Their Revenue from Personalized Marketing by 21.6%
Travel Affiliate Network automated direct marketing and reduced affiliate churn
Learning center
SMS Messages − Pros and Cons of the Communication Channel and Examples of Existing Mechanics
How KFC Created AMP Emails with Interactive Elements in 3 Days
Culture and company
How Basecamp Improves Workflow
Expert columnists
6 Strategies to Use LTV Metrics for Managing Your Customer Lifecycle
Culture and company
How to Measure Employee Happiness and Deal with Job Burnout
46 Triggers are Better than 133. How Panasonic Carried Out a Triggered Email Audit and Saved a Quarter of the Marketer’s Time
Tefal Doubled its Revenue from Direct Marketing Thanks to Customer Base Segmentation, Trigger-Based Emails, and A/B Tests
METRO Marketing Automation: 20% of E-commerce Revenue Through Direct channels, One Customer in Three Roles, Promotion Processing
Learning center
What is A/B Testing and how to do it Properly
Learning center
What is the BIMI Parameter for Emails?
L’Oréal Luxe doubles revenue from CRM-communications and launches Lancôme loyalty program
Oriflame Built a Sales Funnel in a New Channel: Automatic Communications in the Chatbot Bring 545% ROI
How United Colors of Benetton Attracted 94,000 Customers Using the Wallet app for iOS and Android
Expert columnists
How the New iOS Will Transform Email Marketing. Challenges and Solutions for Businesses
Learning center
What is RFM Analysis?
Expert columnists
How to Launch a Successful Loyalty Program
Burger King has launched a new loyalty program: the purchases share of participants is higher than in the US and EU. Arthur, Head of the Digital Sales, tells their story
How Crocs is transforming its marketing: customer insights, valuable content, positive emotions
‘Stimulating repeat purchases is not a priority goal of our loyalty program.’ United Colors of Benetton Loyalty Program Manager Ilya Turkin discusses the company’s strategy for the CIS market
Culture and company
"A happy client is a key part of our marketing strategy." — Alex Gornik, CEO, Mindbox
METRO AG makes $20 billion a year online. Amounting to 10% of its total revenue in Russia
Independent Media reduced their workload threefold thanks to marketing automation
12 STOREEZ generates 30% of its revenue through direct communications. 6 A/B tests and their results.
Culture and company
Results of 2021: 50% growth, 200 new team members, outcomes and future plans.
United Colors of Benetton increased customer LTV by 10.3% year-on-year with experimental loyalty program tools