Success stories

35 articles
Marketing automation at Birkenstock: changed company organizational structure, found and fixed sales funnel bottleneck, increased sales
How Jivo Increased Conversions to the Paid Version by 35.5% in their Welcome Email Chain
Marketing Automation for the OctaZone mobile training app
Miele Increased Their Revenue from Personalized Marketing by 21.6%
Travel Affiliate Network automated direct marketing and reduced affiliate churn
How KFC Created AMP Emails with Interactive Elements in 3 Days
46 Triggers are Better than 133. How Panasonic Carried Out a Triggered Email Audit and Saved a Quarter of the Marketer’s Time
Tefal Doubled its Revenue from Direct Marketing Thanks to Customer Base Segmentation, Trigger-Based Emails, and A/B Tests
METRO Marketing Automation: 20% of E-commerce Revenue Through Direct channels, One Customer in Three Roles, Promotion Processing
L’Oréal Luxe doubles revenue from CRM-communications and launches Lancôme loyalty program
Oriflame Built a Sales Funnel in a New Channel: Automatic Communications in the Chatbot Bring 545% ROI
How United Colors of Benetton Attracted 94,000 Customers Using the Wallet app for iOS and Android
Burger King has launched a new loyalty program: the purchases share of participants is higher than in the US and EU. Arthur, Head of the Digital Sales, tells their story
How Crocs is transforming its marketing: customer insights, valuable content, positive emotions
Independent Media reduced their workload threefold thanks to marketing automation
12 STOREEZ generates 30% of its revenue through direct communications. 6 A/B tests and their results.
United Colors of Benetton increased customer LTV by 10.3% year-on-year with experimental loyalty program tools
Bausch + Lomb CIS: from zero to hundreds of thousands of customers in the database thanks to the CDP and loyalty program
Tom Tailor: How to Encourage Offline Customers to Buy Online
Success stories
How Independent Media Merged Seven Websites’ Databases and Reduced Mailings Unsubscribe Rate