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October 1, 2021

Platform updates in September: Segmented customer advertising for Google, Instagram and Facebook; Redesign of the product page; A shopping list pop-up

Spotlight

Spotlight

With our new product, “Ad Optimization,” you can launch segmented customer advertising on Google, Facebook, Instagram and MyTarget.

Imagine that Ads Managers know as much about your customers as CDP does. For example, Facebook finds customer accounts in churn and shows them brand advertisements while they're scrolling through the feed. Or, if more potential customers need to be generated, you can run a look-alike search on your active customer database. This is how the new Mindbox module, “Ad Optimization,” works.

Media automatically transmits audience segments to the Ads Managers of Google, Facebook, Instagram, and MyTarget for launching personalized advertising campaigns. Currently, Media is capable of working with audiences of up to 1 million people.

To start working with the module, simply contact your customer success manager at Mindbox.

Ad Opzimization module

Following the redesign, viewing and editing products have become much more convenient

The product page is the first page of the platform featuring the updated design. Prices and availability are immediately visible in the product list, and by a simple click on the item you can see more detailed information about it, including photos. The product list is loaded automatically, so no time is wasted scrolling.

The menu is available in the “Database” section.

By clicking on the item, you can see a more detailed description
By clicking on the item, you can see a more detailed description, including photos

The product editing page has also been updated. It is more convenient and loads faster, regardless if the product contains multiple custom fields.

New product edig page
The new product editing page loads much faster

Scenarios remind customers when their bonus points are about to expire or when it is time to stock up on a product

Scenarios can now send messages based on the loyalty program's bonus point expiration date or the purchased product’s expiration date. This type of scenario will remind the customer, for example, to renew a service subscription or order a product before it goes out of stock a week prior. When setting up this type of scenario, simply specify the pending dynamic in the “Pending” block and select triggering after the date the bonus points or product expire:

Wait period

The shopping list pop-up shows the cart's contents to the customer and offers to send it to their email address. Usually, this type of pop-up collects email addresses more efficiently than pop-ups that display discounts or gifts.

Previously, such a pop-up could not be launched without developers, but now it can be created simply by using a template. To do this, open the “Collect contacts” section in the template library and select the “Pop-up with cart contents” template.


Scenarios

Scenarios take into account the customer's time zone

Constant messages tend to pester customers. To avoid this, you can limit message send hours in scenarios. Previously, the time zone would be the same for everyone and could only be changed manually. But now it can be configured individually to each customer.

Use the customer's time zone to deliver messages more strategically at a specific time by enabling the option “Reshedule exit by time.” Check the option “Use customer's time zone, if it's available” and specify the sending hours.

Limit exit by time feature

Loyalty

It is now much easier for a cashier to understand which promotions are valid at their store

Previously, it was impossible to determine which promotions were active during their specific sale term. Moreover, cashiers could not determine which promotions were valid at their particular store. These issues are now a thing of the past.

Mindbox moduleLoyalty and Promotions engine

A new step, “Get available promotions,” was created in the “Customer” section. Select both this option and the “Update Touchpoint.” Following these steps, you will be shown promotions that are valid at all or at a particular store:

Promotions available in the store

CDP

Editing operation history will help solve integration problems faster

Previously, a lot of time was spent searching for data in the event log to track how an operation had been changed. Moreover, if an error occurred during the integration process, it would take a long time to understand who had changed the operation, how it had been changed, and what could have caused the problem.

Mindbox module Customer Data Platform (CDP)

Now all changes are collected in the “User activity logs”:

User activity logs

To view an edit history, open the item in the “Campaigns” section, select the operation and click “Change log”:

Change log

Delete segments and custom fields from a project without running the risk of messages glitching

It was previously possible to delete a segmentation or an additional field, even if they had been used in a template. But the substitution would then appear in messages as a glitch; customers would receive an email with a line of code instead of text or a product picture.

Now you can see where a segmentation or an additional field is used without deleting any necessary fields. To do this, open the segments list in the “Database” section, click the settings icon next to the chosen segmentation and select “See where it's used”:

“See where it's used”

Clear any unnecessary touchpoints from the project with ease

Previously, it wasn’t possible to delete touchpoints and, over time, a large amount of unnecessary data would clutter a project.

Now excess contact points can be deleted. However, if a contact point is being used somewhere, the platform will not allow it to be deleted and will show a list of operations and segmentations in the error message in which it is being used.

Touchpoints removal
In the “Integration settings” section, open the list of touchpoints, select the one you want to delete, and in the “Actions” menu, select “Delete.”

Quickly search for card statuses when importing cards and customers

Previously, when importing cards and customers, it was necessary to constantly look up in the reference materials to understand which card statuses the platform had accepted. Now card statuses are listed as a prompt on the Import page; everything is easily accessible.

To import cards or customers, in the “Database” section, open the customer list and click “Import,” and then select the “Customer and discount card import” operation.

Cards statuses in import