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November 1, 2021

Platform Updates: October Digest. Ad Optimization Module Collects Data From Lead Forms, and Stories are Launched With a Ready-Made Template

Key Updates

Key updates

Use our new Media module to collect subscribers from social media

Now the lead form allows you to collect your lead contacts and additional data about your customers (e. g. their phone number, birth date, and a favorite brand). The system transfers data to your customer base automatically, customers then start getting their first communications straight away, such as discounts for filling the lead form.

This became possible because now, the Media module doesn't just deliver segments to ad dashboards, but it also takes data from lead forms created on Facebook, Instagram, and other social networks.

The system collects your new subscriber's data from the lead form
The system collects your new subscriber's data from the lead form.
The system transfers your new subscriber's data into Mindbox so they start receiving communications immediately
The system transfers your new subscriber's data into Mindbox so they start receiving communications immediately.

Launch web stories using a template: available to all our clients with the new Website Personalization module.

Web stories on your website help you tell visitors about promotions and latest products in a fun and engaging format.
However, not all our clients were able launch them. Also, launching used to require creating several embedded blocks with a separate container for stories, and a separate container for the story content.

Now you can use the Stories feature on every website that has a full Mindbox integration and create stories using templates. As an added bonus, you can set individual targeting rules for each story. Define your audience based on their segment, the traffic source and the type of the device they use.

To launch a story, go to the “Campaign manager” tab and click “Create campaign” → “Embedded Block”. A list of templates will show up. Choose the Stories template.

Items from Product Lists now have additional fields.

Suppose you need to store data on your customers' pets. Previously, you would have to create additional fields in the customer profiles, but now you can do this right in the “item” section in the product lists.

Here’s another example. Suppose you sell the same goods but from different suppliers or vendors. Each of them offers their own price and delivery terms but constantly changes them. Now you can store this data in additional fields and provide relevant prices and delivery terms when sending your customer an abandoned cart email.

To create an additional field, go to the “Integrations” tab, click “Custom fields” and "Create custom field". Next, find the “Entity” field and select “Product list item”:

Product list items can now have custom fields

Scenarios

Abandoned Cart emails no longer get stuck due to automatic bulk mailings.

Some automatic communications may get simultaneously sent out to a big portion of the subscriber base. For example, marketers send discount notification emails to all the customers having shown interest in the item. This may result in emails queuing up. Apart from bulk mailings, this queue also used to include personalized emails, for example abandoned cart or welcome chain emails.

Now we have two separate queues. Thanks to this, personalized mailings are no longer affected by the number of bulk mailings.

Loyalty Program

Store only Recently Viewed and Relevant items in customer shopping lists.

Customers used to add lots of items to their shopping lists which would make these lists grow immensely. This used to make it difficult to see which items had sparked customers' interest recently.

We have now added the Last Line Modification Date column for shopping lists. This allows you to set the time limit for storing an item on the shopping list. The item is deleted after the deadline expires. Go to “Administrative settings” → “Auto-deletion settings”, then choose a shopping list and set a storage period for items:

Automatic deletion settings

Use the event log to track changes in the arbitration tree for promotions.

The priorities of promotions in the arbitration tree can confuse you if there are many of them in a loyalty program. Thus, the platform can apply the wrong prioritization. Before, the platform could not define who changed the promotion priority and when.

Now it tracks every change. Open the “Event Log” in the “Administration” tab and choose the “Arbitration Tree” as an entity type for the filter. Now you can view all the changes and who made them.

CDP

Keep your project in order by deleting old entities.

In the past, you could not delete a mailing, a segment, an additional field, a coupon code pool or any other entity if it was used in an older scenario version. They used to build up, making it difficult to keep the project in order.

Now you can delete everything that you don't need, except entities that are used in an activated/running scenario.

Recommendations will continue working if you delete an item segment by accident.

In the past, you could accidentally delete a segment used in the recommendations block for an email or on the website. Unfortunately, because of this, customers used to see snippets of code instead of items.

With this update, you can no longer delete a segment if it is used in item recommendations. If you try to do this, the system will indicate which mechanics are using it.

Data import will not stop if it encounters files without timestamps.

Data import used to fail if a file’s date and time of editing were missing, so this meant our clients would have to start the import process from scratch.

Now the system auto-fills the current date and time in a file where none are indicated. Data import fails only if the indicated date and time are invalid.