CDP – Customer Data Platform / Mindbox CDP – Customer Data Platform.


Consolidate customer data into one, unified customer profile with end-to-end communication across the board
  • Unified customer profile
    CDP collects, merges, cleans and unifies customer data
  • Segmentation
    Segmenting database using behavioral, transactional and personal data
  • Scenarios
    Cross-channel welcome & reactivation message chains, abandoned carts
  • Integrations
    Ready-to-use integrations with CMS, CRM, ERP, POS, BI, App, Digital Wallets. Open API
  • Reports
    Prebuilt set of reports and integrations with BI-systems
Unified Customer Profile

CDP automatically pulls, cleans, and merges customer-related data into a single unified profile

Custom field sets and questionnaires

Customer activity tracking: page views, carts, orders, subscriptions, messages, promotions, etc.

Automatic click tracking on linked media and touchpoints such as emails, web pages, mobile apps, pop-ups, etc


By personal data: gender and age

By customer behavior: orders and their contents, customer activity in mobile, web, and brick & mortar channels

Visual segment builder

Real-time or scheduled segment recalculation

Third-party segmentation support


Can be triggered by any event such as a customer action or a segment change (e.g. a shift from loyal customers to churn)

Visual scenario flow builder

Communication, promotions and loyalty club features, ad optimization and website personalization in a single flow

Automated A/B tests

Orders, products, promo codes

Custom country/region-based settings for product catalog items — pricing, stock availability, currency etc.

Custom fields for product catalog items

No-code promo code generator, externally generated promo code pools support


Customizable API

SDK and ready to use integrations

API Health Dashboard

Issue notifications

Detailed logging


Capable of bearing 400K RPM

SLA is included into subscription fee

Transparent incident management, including status page

Loyalty and Promotion engine (300ms for an order recalculation)

Beauty stores
L’Oréal Luxe doubled its revenue from CRM communications
In order to double revenue from personalized communications, L’Oreal centralized data from the website, call center and offline boutiques into a single CDP, launched omnichannel communications via email & SMS and offered customers personalized discounts.
Fashion stores
United Colors of Benetton attracted 94,000 customers to the loyalty program
Discover how United Colors of Benetton attracted new customers to its loyalty program through personalized offers in Digital Wallets.
Media & Publishers
Independent Media reduced the number of unsubscribers by 70%
The publishing house consolidated customer data across all projects, personalized mailings based on customer interests, and reduced the number of unsubscribers among readers of Esquire, Cosmopolitan, and other magazines.
Fashion chain stores
Tom Tailor attracted its online customers to offline stores
Discover how the omnichannel loyalty program for online and offline stores, as well as product recommendations & omnichannel mailings helped Tom Tailor reach the desired result.