CDP – Customer Data Platform / Mindbox

Unified Customer Profile

CDP automatically pulls, cleans, and merges customer-related data into a single unified profile

Custom field sets and questionnaires

Customer activity tracking: page views, carts, orders, subscriptions, messages, promotions, etc.

Automatic click tracking on linked media and touchpoints such as emails, web pages, mobile apps, pop-ups, etc

Segmentation

By personal data: gender and age

By customer behavior: orders and their contents, customer activity in mobile, web, and brick & mortar channels

Visual segment builder

Real-time or scheduled segment recalculation

Third-party segmentation support

Scenarios

Can be triggered by any event such as a customer action or a segment change (e.g. a shift from loyal customers to churn)

Visual scenario flow builder

Communication, promotions and loyalty club features, ad optimization and website personalization in a single flow

Automated A/B tests

Orders, products, promo codes

Custom country/region-based settings for product catalog items — pricing, stock availability, currency etc.

Custom fields for product catalog items

No-code promo code generator, externally generated promo code pools support

Integrations

Customizable API

SDK and ready to use integrations

API Health Dashboard

Issue notifications

Detailed logging

Reliability

Capable of bearing 400K RPM

SLA is included into subscription fee

Transparent incident management, including status page

Loyalty and Promotion engine (300ms for an order recalculation)

Beauty stores

L’Oréal Luxe doubled its revenue from CRM communications

In order to double revenue from personalized communications, L’Oreal centralized data from the website, call center and offline boutiques into a single CDP, launched omnichannel communications via email & SMS and offered customers personalized discounts.

Fashion stores

United Colors of Benetton attracted 94,000 customers to the loyalty program

Discover how United Colors of Benetton attracted new customers to its loyalty program through personalized offers in Digital Wallets.

Media & Publishers

Independent Media reduced the number of unsubscribers by 70%

The publishing house consolidated customer data across all projects, personalized mailings based on customer interests, and reduced the number of unsubscribers among readers of Esquire, Cosmopolitan, and other magazines.

Fashion chain stores

Tom Tailor attracted its online customers to offline stores

Discover how the omnichannel loyalty program for online and offline stores, as well as product recommendations & omnichannel mailings helped Tom Tailor reach the desired result.