CDP – Customer Data Platform / Mindbox

Unified Customer Profile

The CDP automatically collects, organizes and merges customer-related data into a single, unified profile

Create custom field sets and questionnaires

Track page views, carts, orders, subscriptions, messages and promotions

Segmentation

Use a visual segment builder to create any customer segment

Build segments based on personal data or behavior across mobile, online and brick-and-mortar channels

Real-time or scheduled segment updates

Third-party segmentation support

Workflows

Customizable triggers for any event

Visual marketing campaign workflow builder

Automated A/B testing

Use a single flow for communication, promotions, loyalty program, ad optimization and personalization

Orders, products, promo codes

Customizable region-based settings for items (pricing, stock, currency)

Custom fields for orders and products

No-code promo code generator

Externally generated promo code pool support

Integrations

Customizable API

SDK and ready-to-use integrations

API Health Dashboard

Campaign and data monitoring

Detailed logs

Reliability

750k RPM capability

SLA built into subscription

Transparent incident management (with a status page)

Fast, 300-ms order recalculation via the Loyalty and Promotion engine

Privacy & Security

CCPA- and GDPR-compliant

Manage passwords and block access after unsuccessful login attempts

Create user groups to fine-tune access rights

Access a downloadable log of user actions

Secure two-factor authentication via phone or email

Beauty stores

L’Oréal Luxe doubled its revenue from CRM communications

In order to double revenue from personalized communications, L’Oreal centralized data from the website, call center and offline boutiques into a single CDP, launched omnichannel communications via email & SMS and offered customers personalized discounts

Fashion retailers

United Colors of Benetton attracted 94,000 customers to their loyalty program

Discover how United Colors of Benetton attracted new customers to its loyalty program through personalized offers in digital wallets

Media & Publishers

Independent Media reduced the number of unsubscribers by 70%

The publishing house consolidated customer data across all projects, personalized mailings based on customer interests, and reduced the number of unsubscribers among readers of Esquire, Cosmopolitan, and other magazines

Fashion retailers

Tom Tailor attracted its online customers to offline stores

Discover how Tom Tailor reached its goals using an omnichannel loyalty program for online + offline stores, as well as product recommendations & omnichannel messages