The CDP automatically collects, organizes and merges customer-related data into a single, unified profile
Create custom field sets and questionnaires
Track page views, carts, orders, subscriptions, messages and promotions
Use a visual segment builder to create any customer segment
Build segments based on personal data or behavior across mobile, online and brick-and-mortar channels
Real-time or scheduled segment updates
Third-party segmentation support
Customizable triggers for any event
Visual marketing campaign workflow builder
Automated A/B testing
Use a single flow for communication, promotions, loyalty program, ad optimization and personalization
Customizable region-based settings for items (pricing, stock, currency)
Custom fields for orders and products
No-code promo code generator
Externally generated promo code pool support
Customizable API
SDK and ready-to-use integrations
API Health Dashboard
Campaign and data monitoring
Detailed logs
750k RPM capability
SLA built into subscription
Transparent incident management (with a status page)
Fast, 300-ms order recalculation via the Loyalty and Promotion engine
CCPA- and GDPR-compliant
Manage passwords and block access after unsuccessful login attempts
Create user groups to fine-tune access rights
Access a downloadable log of user actions
Secure two-factor authentication via phone or email