CDP automatically pulls, cleans, and merges customer-related data into a single unified profile
Custom field sets and questionnaires
Customer activity tracking: page views, carts, orders, subscriptions, messages, promotions, etc.
Automatic click tracking on linked media and touchpoints such as emails, web pages, mobile apps, pop-ups, etc
By personal data: gender and age
By customer behavior: orders and their contents, customer activity in mobile, web, and brick & mortar channels
Visual segment builder
Real-time or scheduled segment recalculation
Third-party segmentation support
Can be triggered by any event such as a customer action or a segment change (e.g. a shift from loyal customers to churn)
Visual scenario flow builder
Communication, promotions and loyalty club features, ad optimization and website personalization in a single flow
Automated A/B tests
Custom country/region-based settings for product catalog items — pricing, stock availability, currency etc.
Custom fields for product catalog items
No-code promo code generator, externally generated promo code pools support
Customizable API
SDK and ready to use integrations
API Health Dashboard
Issue notifications
Detailed logging
Capable of bearing 400K RPM
SLA is included into subscription fee
Transparent incident management, including status page
Loyalty and Promotion engine (300ms for an order recalculation)