Omnichannel communications / Mindbox

Automation

Automated message chains: can be triggered by time, internal event or customer’s action

Scheduled bulk communications, sent in accordance with the recipient’s time zone

Visual A/B test builder

Real-time reporting

Multichannel

Email, web & mobile push notifications, texts, messengers (WhatsApp and Telegram) & chatbots, web-chat

Cascaded mailings — the majority of messages are sent via free channels. Those that can’t be delivered otherwise are sent via paid channels.

Visual email message composer

Master template with pre-set blocks

AMP (dynamic emails) with games, puzzles, order option, quizzes and more

Personalization

Relevant data is added to message templates automatically: available bonus points, current prices and promotions, stock availability, and personalized product recommendations.

Customer-related data personalization includes gender, city, loyalty program level, wish list, and abandoned cart contents

Segmentation

Segmentation by RFM (lifecycle), personal data and behavior

Website, POS & mobile app tracking data

Automatic segment recalculation and nesting used to personalize bulk and automated outbound communcations

Machine learning algorithms

Customizable product recommendation rules — from fully-automated ML-driven recommendations to a manual set of rules (or modifications) configured by the marketer for a specific customer segment/case

Fashion stores

United Colors of Benetton attracted 94,000 customers to the loyalty program

Discover how United Colors of Benetton attracted new customers to its loyalty program through personalized offers in Digital Wallets.

Restaurants

Total revenue increase by 4% through personalized in-app offers

Discover how Burger King increased its revenue by 4% through an app with personalized promotions and automated communications via mobile push notifications, mailings and self-service checkout kiosks in restaurants.

Fashion

Crocs launched 30 personalized email & web push mechanics

Discover how Crocs launched cross-channel communications across two channels and sells exclusive collections in 40 minutes with the help of segmented segmented campaigns.

Shopping centers

Metro Cash & Carry: +20% e‑commerce revenue in direct channels

Discover how Metro C&C centralized data in CDP, set up omnichannel cascaded mailings via email, mobile, web push notifications & SMS, launched personalized offers and discounts via promo codes to increase revenue by 20%.

Beauty stores

L’Oréal Luxe doubled its revenue from CRM communications

In order to double revenue from personalized communications, L’Oreal centralized data from the website, call center and offline boutiques into a single CDP, launched omnichannel communications via email & SMS and offered customers personalized discounts.

35+ more success stories

Goal

Set up email marketing automation

20,000 customers, a personal Customer Success Manager