Automated message chains: can be triggered by time, internal event or customer’s action
Scheduled bulk communications, sent in accordance with the recipient’s time zone
Visual A/B test builder
Real-time reporting
Email, web & mobile push notifications, texts, messengers (WhatsApp and Telegram) & chatbots, web-chat
Cascaded mailings — the majority of messages are sent via free channels. Those that can’t be delivered otherwise are sent via paid channels.
Visual email message composer
Master template with pre-set blocks
AMP (dynamic emails) with games, puzzles, order option, quizzes and more
Relevant data is added to message templates automatically: available bonus points, current prices and promotions, stock availability, and personalized product recommendations.
Customer-related data personalization includes gender, city, loyalty program level, wish list, and abandoned cart contents
Segmentation by RFM (lifecycle), personal data and behavior
Website, POS & mobile app tracking data
Automatic segment recalculation and nesting used to personalize bulk and automated outbound communcations
Customizable product recommendation rules — from fully-automated ML-driven recommendations to a manual set of rules (or modifications) configured by the marketer for a specific customer segment/case