Omnichannel communications / Mindbox Omnichannel communications.
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Multichannel communications

No-spam approach: send useful and personalized messages to clients using their preferred channels when the timing is right
  • Seven communication channels
    Email, SMS, WhatsApp, mobile and web push notifications, chatbots in messengers and web-chats
  • All mailing types
    Bulk mailing and tailor-made trigger scenarios, cascade chains using different channels, A/B tests
  • Personalization
    Every message is generated in real-time, with relevant personalized product recommendations (taking stock availability into account), customer-specific promotions and available bonus points
  • Machine Learning
    Product Recommendations, Best Sending Time, Best Next Action
Automation

Automated message chains: can be triggered by time, internal event or customer’s action

Scheduled bulk communications, sent in accordance with the recipient’s time zone

Visual A/B test builder

Real-time reporting

Multichannel

Email, web & mobile push notifications, texts, messengers (WhatsApp and Telegram) & chatbots, web-chat

Cascaded mailings — the majority of messages are sent via free channels. Those that can’t be delivered otherwise are sent via paid channels.

Email

Visual email message composer

Master template with pre-set blocks

AMP (dynamic emails) with games, puzzles, order option, quizzes and more

Personalization

Relevant data is added to message templates automatically: available bonus points, current prices and promotions, stock availability, and personalized product recommendations.

Customer-related data personalization includes gender, city, loyalty program level, wish list, and abandoned cart contents

Segmentation

Segmentation by RFM (lifecycle), personal data and behavior

Website, POS & mobile app tracking data

Automatic segment recalculation and nesting used to personalize bulk and automated outbound communcations

Machine learning algorithms

Customizable product recommendation rules — from fully-automated ML-driven recommendations to a manual set of rules (or modifications) configured by the marketer for a specific customer segment/case

Fashion stores
United Colors of Benetton attracted 94,000 customers to the loyalty program
Discover how United Colors of Benetton attracted new customers to its loyalty program through personalized offers in Digital Wallets.
Restaurants
Total revenue increase by 4% through personalized in-app offers
Discover how Burger King increased its revenue by 4% through an app with personalized promotions and automated communications via mobile push notifications, mailings and self-service checkout kiosks in restaurants.
Fashion
Crocs launched 30 personalized email & web push mechanics
Discover how Crocs launched cross-channel communications across two channels and sells exclusive collections in 40 minutes with the help of segmented segmented campaigns.
Shopping centers
Metro Cash & Carry: +20% e‑commerce revenue in direct channels
Discover how Metro C&C centralized data in CDP, set up omnichannel cascaded mailings via email, mobile, web push notifications & SMS, launched personalized offers and discounts via promo codes to increase revenue by 20%.
Beauty stores
L’Oréal Luxe doubled its revenue from CRM communications
In order to double revenue from personalized communications, L’Oreal centralized data from the website, call center and offline boutiques into a single CDP, launched omnichannel communications via email & SMS and offered customers personalized discounts.