The restaurant expert community Italy & Co. has been collecting and segmenting audiences in CDP since mid-2020. November 2021 marked the beginning of the Ad Optimization module integration. The initial goal was testing the ads on audience segments that showed high conversion in campaigns. Advertising to a prepared audience reduced the cost of the lead by 2.5 times and increased the number of conversions by 41%. This […]
Ad Optimization module
1 article