In 2020, the Beethoven pet store chain switched to a new CDP with the aim of enhancing its communication with customers and increasing the online store’s revenue. The switch to the new platform allowed trigger warnings to be set up, prevented revenue loss and unified and segmented the database. It also provided the opportunity to test a new neural network algorithm that forecasts the best sending […]
Customer Data Platform
11 articles
Beethoven’s Story: How The Pet Store Chain Uses a Neural Network to Forecast Best Sending Time, Segments Its Audience, Uses Targeted Bulk Campaigns, and Reactivates Its Invalid Database
12.5% of publishers now join via emails. How Admitad Partner Network automated communications with webmasters
Uploading the audience from CDP into ad accounts helped restaurant consulting company Italy & Co. reduce lead costs by 2.5 times
Miele Increased Their Revenue from Personalized Marketing by 21.6%
Travel Affiliate Network automated direct marketing and reduced affiliate churn
Tefal Doubled its Revenue from Direct Marketing Thanks to Customer Base Segmentation, Trigger-Based Emails, and A/B Tests
L’Oréal Luxe doubles revenue from CRM-communications and launches Lancôme loyalty program
interview
METRO AG makes $20 billion a year online. Amounting to 10% of its total revenue in Russia
Bausch + Lomb CIS: from zero to hundreds of thousands of customers in the database thanks to the CDP and loyalty program
Tom Tailor: How to Encourage Offline Customers to Buy Online
interview
A Surgeon and a Programmer Set Up an IT Company that Today Brings in Hundreds of Millions in Revenue — How Therapy and Quitting Smoking Helped