Mindbox’s Lead Manager, Philip Volnov, spoke to Business Secrets, addressing the main mistakes he comes across when working with email marketing. He also suggested some solutions to these mistakes.
Direct Marketing
5 articles
Learning center
The 5 Most Common Email Marketing Mistakes
Learning center
SMS Messages − Pros and Cons of the Communication Channel and Examples of Existing Mechanics
Tefal Doubled its Revenue from Direct Marketing Thanks to Customer Base Segmentation, Trigger-Based Emails, and A/B Tests
How Crocs is Transforming its Marketing: Customer Insights, Valuable Content, Positive Emotions
interview
METRO AG makes $20 billion a year online. Amounting to 10% of its total revenue in Russia