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16 articles
Marketing automation at Birkenstock: changed company organizational structure, found and fixed sales funnel bottleneck, increased sales
How Jivo Increased Conversions to the Paid Version by 35.5% in their Welcome Email Chain
Marketing Automation for the OctaZone mobile training app
Miele Increased Their Revenue from Personalized Marketing by 21.6%
Travel Affiliate Network automated direct marketing and reduced affiliate churn
Tefal Doubled its Revenue from Direct Marketing Thanks to Customer Base Segmentation, Trigger-Based Emails, and A/B Tests
METRO Marketing Automation: 20% of E-commerce Revenue Through Direct channels, One Customer in Three Roles, Promotion Processing
L’Oréal Luxe doubles revenue from CRM-communications and launches Lancôme loyalty program
Expert columnists
How the New iOS Will Transform Email Marketing. Challenges and Solutions for Businesses
Learning center
What is RFM Analysis?
interview
METRO AG makes $20 billion a year online. Amounting to 10% of its total revenue in Russia
12 STOREEZ generates 30% of its revenue through direct communications. 6 A/B tests and their results.
United Colors of Benetton increased customer LTV by 10.3% year-on-year with experimental loyalty program tools
Bausch + Lomb CIS: from zero to hundreds of thousands of customers in the database thanks to the CDP and loyalty program
Tom Tailor: How to Encourage Offline Customers to Buy Online
Our product
How to Use a Neural Network to Determine the Best Sending Time for an Email and Increase Mailing Revenue by 8.5 times