The results of the triggered email audit For the online store, the total revenue share from automated abandoned category, abandoned view, next purchase recommendations campaigns and product articles, increased on average from 2.3% to 5.06%. We achieved this by: Reducing the number of triggers from 133 to only 46. We removed overlaps and duplicates when necessary and opted to get rid of emails […]
Engineering and electronics
3 articles
46 Triggers are Better than 133: How Panasonic Carried Out a Triggered Email Audit and Saved a Quarter of the Marketer’s Time
Miele Increased Their Revenue from Personalized Marketing by 21.6%
Tefal Doubled its Revenue from Direct Marketing Thanks to Customer Base Segmentation, Trigger-Based Emails, and A/B Tests
