We talked with Ilya Turkin, who is responsible for the loyalty program in the Russian division of Benetton, and learned: — How the painless transition of customers from offline to online helped the brand survive the first wave of the pandemic; — Why the loyalty program’s penetration rate is not an indicator of its effectiveness; — How it’s possible to rejuvenate the brand audience based on data from a single customer […]
Interview
4 articles
interview
‘Stimulating repeat purchases is not a priority goal of our loyalty program.’ United Colors of Benetton Loyalty Program Manager Ilya Turkin discusses the company’s strategy for the CIS market
interview
METRO AG makes $20 billion a year online. Amounting to 10% of its total revenue in Russia
interview
A Surgeon and a Programmer Set Up an IT Company that Today Brings in Hundreds of Millions in Revenue — How Therapy and Quitting Smoking Helped
Culture and company
Teal Organization in Action: Mindbox CEO Shares how the Company Uses Teal Principles Such as an Open Salary Policy, Self-Management, and Transparency (and Mistakes Made When Going Teal)