What stands METRO apart from regular e-commerce is that customers don’t buy items just for personal use. Many customers take on several roles simultaneously, buying items both for their business (restaurants or stores) and for personal use. Some customers even purchase various items for different businesses. How can we process customer data and build personal communications in such conditions? How […]
Loyalty
8 articles
METRO Marketing Automation: 20% of E-commerce Revenue Through Direct channels, One Customer in Three Roles, Promotion Processing
L’Oréal Luxe doubles revenue from CRM-communications and launches Lancôme loyalty program
How United Colors of Benetton Attracted 94,000 Customers Using the Wallet app for iOS and Android
Burger King has launched a new loyalty program: the purchases share of participants is higher than in the US and EU. Arthur, Head of the Digital Sales, tells their story
interview
‘Stimulating repeat purchases is not a priority goal of our loyalty program.’ United Colors of Benetton Loyalty Program Manager Ilya Turkin discusses the company’s strategy for the CIS market
Bausch + Lomb CIS: from zero to hundreds of thousands of customers in the database thanks to the CDP and loyalty program
Tom Tailor: How to Encourage Offline Customers to Buy Online
How Under Armour launched its loyalty program in the CIS in two days and didn’t go crazy
