Decathlon has automated emails and launched a retail loyalty program. As this big project has been implemented, we can confidently say that now the company: Takes into account the interests of its audience across its communications. For example, we discovered that segmenting customers based on whether they are soccer fans makes no sense. However, when we segment them according to their love of horseback riding, […]
Loyalty
10 articles
Decathlon launched a loyalty program in 62 stores and identified 44% of offline purchases in three months
METRO Marketing Automation: 20% of E-commerce Revenue Through Direct channels, One Customer in Three Roles, Promotion Processing
L’Oréal Luxe doubles revenue from CRM-communications and launches Lancôme loyalty program
How United Colors of Benetton Attracted 94,000 Customers Using the Wallet app for iOS and Android
Burger King’s Loyalty Program Participants Generate 52% More Revenue than Non-Participating Customers
interview
‘Stimulating repeat purchases is not a priority goal of our loyalty program.’ United Colors of Benetton Loyalty Program Manager Ilya Turkin discusses the company’s strategy for the CIS market
Bausch + Lomb CIS: from zero to hundreds of thousands of customers in the database thanks to the CDP and loyalty program
Tom Tailor: How to Encourage Offline Customers to Buy Online
How Benetton Launched an Omnichannel Loyalty Program with Product Recommendations Based on ML-driven Cross-channel Campaigns
How Under Armour launched its loyalty program in the CIS in two days and didn’t go crazy
