The results of the triggered mailing audit For the online store, the total revenue share from abandoned category triggered mailings, abandoned views, next purchase recommendations, and product articles increased on average from 2.3% to 5.06%. How it was achieved: We reduced the number of triggers from 133 to only 46. We removed overlaps and duplicates when necessary and have also chosen to get rid […]
Trigger mailings
6 articles
46 Triggers are Better than 133. How Panasonic Carried Out a Triggered Email Audit and Saved a Quarter of the Marketer’s Time
Tefal Doubled its Revenue from Direct Marketing Thanks to Customer Base Segmentation, Trigger-Based Emails, and A/B Tests
METRO Marketing Automation: 20% of E-commerce Revenue Through Direct channels, One Customer in Three Roles, Promotion Processing
Oriflame Built a Sales Funnel in a New Channel: Automatic Communications in the Chatbot Bring 545% ROI
How Crocs is Transforming its Marketing: Customer Insights, Valuable Content, Positive Emotions
Tom Tailor: How to Encourage Offline Customers to Buy Online
