The results of the triggered email audit For the online store, the total revenue share from automated abandoned category, abandoned view, next purchase recommendations campaigns and product articles, increased on average from 2.3% to 5.06%. We achieved this by: Reducing the number of triggers from 133 to only 46. We removed overlaps and duplicates when necessary and opted to get rid of emails […]
Trigger mailings
5 articles
46 Triggers are Better than 133: How Panasonic Carried Out a Triggered Email Audit and Saved a Quarter of the Marketer’s Time
METRO Marketing Automation: 20% of E-commerce Revenue Through Direct Channels, One Customer in Three Roles, Promotion Processing
How Crocs is Transforming its Marketing: Customer Insights, Valuable Content, Positive Emotions
Tom Tailor: How to Encourage Offline Customers to Buy Online
Tefal Doubled its Revenue from Direct Marketing Thanks to Customer Base Segmentation, Trigger-Based Emails, and A/B Tests
