Subscription pricing

This ANNEX to Agreement (hereinafter – “Annex I”) is made and entered into ___ day of _________, ______ between Parties. Annex I shall determine the applicable Mindbox Service Rates. Annex I shall constitute an integral part of Agreement and shall continue to be in full force and effect in accordance with the provisions of Agreement.

Mindbox Service Rates shall be laid out as follows (version 2.2.e):

Basic module fare

Number of Clients in database (maximum value per Accounting period) Costs per Accounting period, EUR, excluding VAT
0-10 000 749
10 001 – 20 000 798
20 0001 – 30 000 848
30 0001 – 40 000 899
40 0001 – 50 000 947
50 0001 – 60 000 997
60 0001 – 70 000 1 048
70 0001 – 80 000 1 097
80 001 – 90 000 1 147
90 001 – 100 000 1 198
100 001 – 150 000 1 309
150 001 – 200 000 1 421
200 001 – 250 000 1 534
250 001 – 300 000 1 645
300 001 – 350 000 1 757
350 001 – 400 000 1 871
400 001 – 450 000 1 982
450 001 – 500 000 2 094
500 001 – 600 000 2 293
600 001 – 700 000 2 494
700 001 – 800 000 2 693
800 001 – 900 000 2 893
900 001 and more 3 091

Data storage and extra Access credentials fare

Data (maximum value per Accounting period) Costs per Accounting period, excluding VAT
For each stored Client action exceeding 100 million 0,00001136 EUR
For each stored Client segment exceeding 100 million 0.00000568 EUR
For each stored Client exceeding 1 million 0.0003976 EUR
For each stored order exceeding 10 million 0.0000568 EUR
For each user with Access credentials exceeding 20 1% from Basic module fare
Additional modules Costs per Accounting period, % from Basic module fare
Email. Mass, triggered and transactional e-mail messaging. Includes ESP with unlimited emails 30%
Sms. SMS messaging via external gateway with same features as in e-mail module 10%
Viber. Viber messaging 10%
Mobile Push. Mobile push messaging 35%
Web Push. Web push messaging 15%
Pop-up windows and dynamic content. Customisable pop-ups and dynamic blocks on the website: opt-in and opt-out forms, personal offers, product recommendations, sale timers 50%
Webhooks / In-App. HTTP requests triggered by events (In-App, call center, other systems) 10%
Product recommendations in emails. Automated or manually controlled product recommendations in direct channels 15%
Loyalty. Customer identification by card or mobile at classic store, mobile app or e-commerce. Bonus points management: account, collection and redemption. Cards management: blocking, replacement, personal page. Discount and bonus point promotions. Trade promotions: 3 for 2, happy hours, promotion codes 100%
Multibrand. Few databases in one: different access rights for different shops or brands, brand-dependent subscriptions, message sender names, separate reporting, cross-brand communications management. Customer profile and fields are the same for all the brands. Activated modules are available to all brands with no extra charge 60%
Product coding (FMCG). Unique code for each product unit (mostly for FMCG producers promotions) 70%
Prizes, prizedraws, contests. Redeeming bonus points for gifts, automated prizedraws, guaranteed prizes and creative contests 60%
Product recommendations on websites. Automated or manually controlled product recommendations at e-commerce shop or mobile application. Ready-to-use widget or API integration 35%
Automated communication frequency control. Algorithm that automatically adopts communication frequency, comfortable for each particular customer 5%
Best time for mailings. Algorithm that automatically determines the best time of the message to be sent to the customer 5%
Churn prediction. Predictive selection of customers, who highly likely will no longer make a purchase 5%
Product recommendations via API. Automated or manually controlled product recommendations via API integration 15%
Vkontakte. Vkontakte social network (Facebook clone for ex-USSR region) messaging option 10%
Chatbots, InApp messaging. Telegram, viber, whatsapp, vk, facebook and other in-app- and bot-platforms (may require a free for customer gateway integration) 20%
Set Retail POS software. Integraion module for POS systems, based on Set Retail solution: custom promotions, online tips for cashier, personalised promotions and bonuses processing 70%
E-Wallets. Integration with electronic wallet apps, (Apple Wallet and Android Pay) via third-party vendors: customer identification, messaging, updation of customer cards data 15%
Next Best Action. The algorithm maximizes probability of purchase by using machine learning technology for prediction of the best day for sending a letter with personal recommendations 15%

DETAILS AND SIGNATURES OF THE PARTIES

CUSTOMER: ___________________ CONTRACTOR: Mindbox.Cloud B.V.
Representative of the Customer:

Signature:______________________

Place:__________________________
Representative of the Contractor:
Managing director Ivan Borovikov

________________________________
Managing director CIS Management B.V.
represented by Yulia Karpova

________________________________
and Aharon Rabinovitz

_________________________________

Signature:_______________________

Place: Amsterdam

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