We started segmenting customers by interests and launched trigger-based scenarios. We eliminated routine by automating manual messages. We set up transactional messages via email and SMS, provided free product recommendations in emails and online, and set up a convenient subscription system.
In early July 2016, we fully transitioned from a major email solution to the Mindbox platform. Flexible development and optimal pricing were the deciding factors in our decision to change solution providers. In about a year of work, we have set up 31 triggers, 9 letter threads and, the most important to date, automated emails with information about the soonest delivery to customers.